Helping automakers deliver a compelling user experience

UX Services

UX Services

Intuitive in-car user experience drives user satisfaction

We know that driver adoption is driven by incredible design—even more so than technology—and that user experience (UX) is key when it comes to driving end-user affinity for and long-term usage of in-car technologies. Cerence, the global leader in mobility assistants, draws on decades of expertise to deliver the experiences that will drive user adoption, increase engagement, and grow loyalty for car makers.

We can provide valuable insight to automakers as they look to differentiate themselves from their competitors and build loyalty and to driver deeper connections with their users. We provide a suite of UX evaluation and validation services that provide deep analysis and understanding of the in-car user experience and driver satisfaction to automakers.

Users have become increasingly accustomed to the high-quality, consistently improving user interfaces they find on their smartphones and in smart homes. They also expect that the UX and user interface (UI) within the car to have grown likewise.

Cerence UX Services support automakers as they look to meet these changing expectations. We evaluate all aspects of the in-car UX, going beyond pure accuracy measurements to study user interactions and satisfaction with the Human-Machine Interface (HMI) and connected experience. This is inextricably linked with a system’s ability to effectively handle tasks and queries.

Cerence UX Services are available to both existing and new Cerence customers, and they can validate touch-screen interactions, voice assistants, and other user interfaces, which will allow automakers to bring the next generation of sleek, intuitive automotive experiences to the road.

Our UX Services are available in a variety of modules and packages to analyze and validate Cerence-based systems, or to evaluate, validate, and compare both Cerence-based and other solutions.

Features and Benefits

Intensive feature review by UX and UI experts

This review assesses general dialog design principles and specific system dialog flows within a product development and before start of implementation. UX and UI experts together review dialog flow and design using their toolkit of discipline best practices to inform their findings. These tests result in recommendations for improvements regarding design and dialog flow, which can help to avoid unnecessary or counterintuitive dialog development and result in less refinement during development due to early evaluations.

Comparing the UX to other systems

As part of the intensive feature review, our UX and UI experts also test any system against existing systems to compare two systems (e.g., system compared to competitor or former system compared to current system). They can also compare the design to other systems, including those of our competitors. It also includes best-breed systems that may lie outside of the automotive or vehicle assistant space. This helps identify additional opportunities for continuous improved and ensures that we will always be on par with driver expectations.

Native speaker testing

Native speaker testing validates the localization quality of each language and helps evaluate related speech-controlled texts and commands. These tests result that details how the system performed in various use case, including any pronunciation, vocabulary, or localization issues.

Evaluating voice, touch, and gesture interaction

These tests evaluate new, innovative features during the development. Usability tests are conducted with actual in the appropriate languages. These tests lead to quantitative and qualitative findings on the usability of a particular domain or feature.

Testing and acceptance of the usability by end users

We also can interview end users of the system to evaluate whether the system meets user needs and other identified criteria. The results of these tests can be used for as a benchmark to lead future improvements. The qualitative and quantitative findings on the user testing and system acceptance lead to recommended system improvements for an improved user-system-interaction in the future developments.

Analytics based on end-user feedback

Our user analytics service, existing customer data for existing end users is categorized into major or key issues of a system in the market. It also verifies customer complaints and delivers recommendations for improvement to the customer. Complaints are categorized, highlighting the major issues. In this way, key pain issues are easily detected and recommendations for future improvement can be derived.