When you think about Mercedes-Benz, what is the first thing that comes to mind?  Maybe you think about the logo.  It could be about the sleek appearance, inside and out.  The performance.  Or maybe you think about firsts, such as receiving the first patent for the modern automobile.  Personally, I

I grew up in a small city in Idaho, and I had a driver’s license and car (if you can really call it that…) at age 15.  I loved being young enough to have time to tinker with it, fix it, or install the latest stereo system someone would give away for free.  But since most of my friends didn’t get

What truly delights people about their cars? Is it the powerful engine or maybe the gorgeous color they chose at the dealer? Is it the time-tested brand that it belongs to? It could be any of these things, but perhaps there’s also an emotional connection with the car that runs deeper than these

I recently had the opportunity to watch the 2019 American sports drama, " Ford v Ferrari ." In case you missed it, the film follows American car designer Carroll Shelby and driver Ken Miles as they battled the laws of physics to build a first-of-its-kind race car for Ford.  Set in the mid-1960s, it

Imagine you just bought a new mobile phone. You’re excited to try out its new features and share your experience with your friends and family. When the device arrives, you unpack the box and look at your new phone – which looks super cool! You push the power button and wait for it to boot up.

When was the last time a computer spoke to you? If you’re like many consumers, it was probably this morning at home while checking the weather via a smart speaker, or on your way to work getting navigation tips from your in-car assistant. As voice assistants become more prevalent and text-to-speech

As voice assistants have become more prevalent in recent years, it’s become clear that female-toned and -named voices are the most commonplace among their developers – think Alexa, Siri and Cortana, to name a few. When asked about the reason for this choice, developers often mention studies stating

After the holidays, it is easy to daydream of home — and a sunk-in space on the couch. The holidays are filled with busy and long travel days. Taillights twinkling red as far as the eye can see. A fatigued foot after tapping the brakes a few too many times. So, why do we do this?

Since cars came into existence, they needed to interact with their users by providing both output and input. Lamps, diodes and displays were and are needed to let the driver know what is going on, while dials, knobs, and buttons enable the driver to let the car know what it is supposed to do.